Archive for November, 2006
Brightec, Inc. Announces Stock Ticker Change to BRTE
Brightec, Inc., formerly Advanced Lumitech Inc. (OTCBB: ADLU), creator of the world’s first photographic quality glow-in-the-dark paper, announced that, effective yesterday, it is trading under a new ticker symbol “BRTE” on the OTC Bulletin Board. This change is part of the name change process approved during the Special Meeting of Stockholders held this past September. Read more
Free Seminar Provided by POD Services
W.A. Wilde Company will be hosting a free Print On Demand “Breakfast with Experts” seminar this Wednesday, November 15th from 8:00 a.m. to Noon at the ACE Conference Center in Lafayette Hill, PA. One of the nation’s largest provider’s of POD services, the company has printed nearly 100 million black and white and color POD impressions in the past year.
Three marketing experts — Margaret Coughlin, Jeff Doyle and Jim Hackett — will discuss how Philadelphia area businesses can create effective strategies for using POD as a means of increasing response, building brand, and boosting loyalty, as well as how POD can dramatically decrease print and inventory costs. Case studies illustrating POD in action with details on the outcome and potential applications will also be discussed as well as common POD design pitfalls and how to avoid them. Read more
XMPie Acquisition By Xerox Completed
Xerox Corporation (NYSE: XRX) has completed the previously announced acquisition of XMPie for $54 million, a move that further strengthens the growing trend of personalized communications and cross-media marketing campaigns involving digital printing, e-mail and customized Web sites.
“Personalization is one of the ‘killer apps’ for digital printing,” said Jacob Aizikowitz, president, XMPie. ”More and more customers recognize that integrating variable data services with digital printing results in a higher return on investment than traditional marketing programs. That’s why the combination of XMPie and Xerox is such a perfect fit – for our businesses and for our customers.
As a standalone software unit within Xerox, XMPie helps graphic designers, marketing companies and print providers develop creative, customized marketing programs that significantly increase standard response rates and open up new ways for marketing professionals to communicate with their customers. Read more