Graphics News Review

Nicholas Patrissi, Global Senior Marketing Manager of Customer Development, Kodak’s Graphic Communications Group, will share insights with marketers on how advances in digital print technology and new business tools can increase the effectiveness of marketing campaigns at the New Marketing Summit, May 15-16 in Boston.

“Digitally driven, highly customized printed marketing pieces are vital components to integrated marketing strategies,” said Patrissi. “With the right combination of the latest business tools and technology, marketers are achieving new levels of success.”

Patrissi’s presentation, “The Power of Print,” focuses on how the combination of enhanced digital print applications, such as those that contain data personalized to the recipient, and improved efficiencies in workflow offerings and data mining are driving new ways to communicate, increasing customer response rates and loyalty. Read more

Research and Markets has announced the addition of “Creative Forecast 2007” to their offering.

“Creative Forecast 2007: The Industry Measure Perspective on the Challenges and Opportunities for the Graphic Design and Production Industry in the Next 12 Months and Beyond,” the Industry Measure’s look at the year ahead for ad agencies and graphic designers working in print, Web, and other media.

The 168-page report analyzes the prevailing economic environment, the current state of the industry (drawing on U.S. government data as well as The Industry’s Measure’s own 11-year historical database of survey results), and details the major forces these highly dynamic markets will have to contend with in the next year. “Creative Forecast 2007” also takes an in-depth look at the most recent Industry Measure survey results on such hot topics as multichannel marketing and “cross-media” development, digital and variable-data printing, online/remote proofing, and more. The report also presents The Industry Measure’s latest investment projections for more than 100 equipment, hardware, and software categories. Read more

HP (NYSE:HPQ) today expanded its graphic arts portfolio to offer customers an even wider range of digital solutions that feature industry-leading productivity, print quality and color consistency.

“The digital solutions announced today are not only easy to use, cost-effective and high quality, but also enable commercial printers to grow their businesses with broader service offerings and increased profit margins,” said Stephen Nigro, senior vice president, Graphics and Imaging Business, HP.

The new solutions, which focus on accelerating HP’s growth in key areas of the printing market, enable customers to offer high-quality services, differentiate from competitors and, in turn, increase revenue opportunities. Highlights of the news announced at the 2007 HP Graphic Arts Summit include:

• Two new HP Indigo presses – including the flagship HP Indigo press 5500, which is also available in a special photo package, and the entry-level HP Indigo press 3500 – that are designed to bring industry-leading productivity and digital offset print quality to commercial printers;
• The company’s first branded finishing accessory, the HP Indigo UV Coater;
• The HP mPrinter 1700c, the company’s first process-color device for original equipment manufacturer partners;
• The HP Designjet T Printer series, offering new levels of print quality and dependability to the technical market; and
• The HP Designjet Z6100 Printer series, which offers a market-leading combination of speed, quality and consistency to print service providers and technical work teams.

Featuring more than 50 digital solutions that enable the professional printing of everything from postage stamps to building wraps, HP’s graphic arts portfolio is designed for a wide variety of customers, including commercial printers and specialty businesses such as photo merchandise providers, direct mail houses, graphic design firms and technical organizations. By 2010, the value of pages printed in the global graphic arts market is projected to be $98 billion.(1) Read more