As printers’ costs continue to rise, the total number of U.S. printing plants is in steady decline: the industry is expected to lose between 800 and 1000 plants in 2006*. A Greensboro printing company hopes to help reverse that trend with a new offering to other printers.

“I understand the pressure felt by our industry to compete with Internet printers who chip away at the small printers’ client base,” said Ed Brame, president of JustPushPrint. “This new offering allows them to compete effectively without investing in expensive presses that may be beyond their reach.”

JustPushPrint is an Internet business for the trade, providing full color printing to print shops that do not have the capability to print short run, full color jobs. The company is offering their printing plant and presses to other printers to help them compete more effectively.

Although industry sales are expected to be up by 2% to 3% overall in 2006, printing prices will rise only slightly while costs will soar*. The answer for some may be outsourcing the profitable direct marketing printing to those plants that have made the investment in costly full color equipment, particularly newer digital presses. The direct marketing printing sector is expected to have the highest growth rates. By outsourcing direct marketing printing, smaller printers can avoid investing in new equipment and hiring and training personnel to run the equipment yet still compete to supply the growing demand for full color printing at affordable prices.

JustPushPrint was formed by a company with a 36 year history of printing, running their plant using the latest in Heidelberg offset and digital presses. Pricing is intended for those in the trade and the web site, www.justpushprint.com, allows printers to order their customer’s print jobs while maintaining complete control of the end client. A special software tool is available to convert files of any type to a PDF document ready for print.

About JustPushPrint

JustPushPrint is a full service sheet-fed and digital printer equipped with state-of-the-art Heidelberg presses, the finest equipment in the world. Since 1969, their parent company has perfected the printing and pre-press process, refining these skills to an art that allows them to maintain the highest quality while meeting tight deadlines. Please visit http://www.justpushprint.com for additional information.

* Source: Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF), the world’s largest graphic arts trade association, http://www.gain.net.