Over the past 10 years, our Publishing survey has evolved to reflect the changes taking place in the industry, and the latest survey refines our focus on the balance of old, new, and newer media and how the publishing industry is becoming increasingly multichannel.

Publishing 18 is the most comprehensive profile of the publishing industry available. Every year, the Publishing survey takes the pulse of book, magazine, and catalog publishers, detailing their business conditions, their business challenges, their new business opportunities, and the investments they plan to make in the next 12 months. These data are examined in the context of our 10-year database of publishing industry data to map out how the industry has changed, and what changes are likely to be in store for companies in these markets.

In this year’s survey, we also ask some specialty questions, detailing:

• Stock image usage and spending;
• Media channels used for promotion;
• Online proofing, and the extent to which publishers are adopting it;
• Variable-data or otherwise targeted printing;
• Use of overseas print providers;
• Page layout software adoption–has InDesign caught up to QuarkXPress in the publishing markets?

This full study is available for $4,500 which includes 205 pages of trending and charts in the report. You can view a sample at www.trendwatchgraphicarts.com

Also available for the first time is an executive summary of this report for $199.00. The report summary is a 5 page report which covers the main highlight reported on in the full report.