Graphics News Review

W.A. Wilde Company will be hosting a free Print On Demand “Breakfast with Experts” seminar this Wednesday, November 15th from 8:00 a.m. to Noon at the ACE Conference Center in Lafayette Hill, PA. One of the nation’s largest provider’s of POD services, the company has printed nearly 100 million black and white and color POD impressions in the past year.

Three marketing experts — Margaret Coughlin, Jeff Doyle and Jim Hackett — will discuss how Philadelphia area businesses can create effective strategies for using POD as a means of increasing response, building brand, and boosting loyalty, as well as how POD can dramatically decrease print and inventory costs. Case studies illustrating POD in action with details on the outcome and potential applications will also be discussed as well as common POD design pitfalls and how to avoid them. Read more

Joy Gendusa, CEO of PostcardMania — the leading direct mail marketing firm in the nation — recently spoke to an audience of printers about leading their companies through change. The panel discussion was held in Detroit, Michigan, on 19 October at the PIA/GATF Workflow Conference. Joining Gendusa on the panel were three other experts in the field: Mike Murtaugh of MJM Graphic Communications; Marty Stadtmiller of Edwards Brothers and Joseph Makarewicz of Offset Paperback.

“Because I got an IDB, I could take up to 18 months to spend the money and pay only the nominal interest each month (approx 3%) which gave me the luxury of truly evaluating all the existing equipment options out there before choosing,” Gendusa said, “Plus, an IDB allows me to have better cash flow than more typical bank loans while keeping my company 100% mine.”

Joy Gendusa, part of the small percentage of women that constitutes the printing industry, started out in the marketing industry before branching out into print. At the point she stopped farming out her printing and purchased the necessary press and pre-press equipment to manufacture in-house, she became part of that small percentage.
Read more

“Hands-on” is often the best way to acquire or polish technical skills, and this fall’s GRAPH EXPO® and CONVERTING EXPO® is ready to help industry professionals master their most important tools with a series of practical, guided computer lab sessions.

The eight “hands-on sessions” are among the nearly 70 seminars comprising the educational program at the year’s biggest printing and graphic communications exhibition, which will be held October 15-18 at McCormick Place in Chicago.     Read more