Archive for the 'Kodak' Category
KODAK Solutions Deliver Accurate, Consistent Color Proofs
The industry’s broadest portfolio of GRACoL (General Requirements for Applications in Commercial Offset Lithography) and SWOP (Specifications for Web Offset Publications) certified proofing solutions from Kodak continues to expand.
The KODAK MATCHPRINT Inkjet Proofing Solution has received IDEAlliance’s GRACoL Coated #1 certification for the HP Z2100 Photo Printer. This latest certification provides customers with further confidence that Kodak’s proofing solutions deliver optimal performance and predictability as measured by industry standards, guidelines and benchmarks. Read more
KODAK Prepress Solutions Drive Automation at New Manufacturing Center Print
Cox Target Media (CTM), distributors of the blue VALPAK® coupon envelopes, selected KODAK prepress solutions to power an innovative direct mail printing, packaging and distribution process that will double capacity while cutting production time in half. KODAK SWORD EXCEL Thermal Plates, the KODAK MAGNUS VLF Platesetter and the KODAK PRINERGY EVO Workflow System will be installed in a new 470,000-square-foot manufacturing facility in St. Petersburg, Fla.
“We looked at industries and best practices around the world including those beyond the direct mail and print industries,” said Bill Disbrow, President and CEO, Cox Target Media. “After three years of study, we chose KODAK prepress solutions because their speed, reliability and technological innovation put us in the best position to grow our industry-leading VALPAK brand for the next decade and beyond.”
The familiar blue VALPAK® envelopedelivers savings to some 45 million households throughout the United States, Canada and Puerto Rico. CTM, a subsidiary of Cox Newspapers, owned by Cox Enterprises, Inc., is investing more than $200 million in the facility and in an entirely new manufacturing process to improve Valpak’s leading position in the direct mail industry. Read more
Kodak Outlines Secrets to Marketing Success at New Marketing Summit
Nicholas Patrissi, Global Senior Marketing Manager of Customer Development, Kodak’s Graphic Communications Group, will share insights with marketers on how advances in digital print technology and new business tools can increase the effectiveness of marketing campaigns at the New Marketing Summit, May 15-16 in Boston.
“Digitally driven, highly customized printed marketing pieces are vital components to integrated marketing strategies,” said Patrissi. “With the right combination of the latest business tools and technology, marketers are achieving new levels of success.”
Patrissi’s presentation, “The Power of Print,” focuses on how the combination of enhanced digital print applications, such as those that contain data personalized to the recipient, and improved efficiencies in workflow offerings and data mining are driving new ways to communicate, increasing customer response rates and loyalty. Read more