Graphics News Review

FedEx Kinko’s, an operating company of FedEx Corp. (NYSE: FDX), and Adobe Systems Incorporated (NASDAQ: ADBE) today announced their collaboration to extend the reach of FedEx Kinko’s Print Online application to users of Adobe® Reader® and Adobe Acrobat® software.

“As people increasingly communicate and collaborate across the Internet, Adobe Reader and Acrobat enable more trusted communication and collaboration with PDF, reliably reaching people around the world,” said John Brennan, senior vice president of the Platform Business Unit at Adobe. “By enabling FedEx Kinko’s Print Online functionality with Adobe Reader and Acrobat, people can simply and conveniently access FedEx Kinko’s printing services, which provides more options for working with PDF files — including professional printing and shipping via FedEx, right from the desktop.”

Both of the popular Adobe software applications will feature a connection to FedEx Kinko’s Print Online functionality, which provides a fast, convenient way for sending documents for print production to any FedEx Kinko’s Office and Print Center in the United States. Read more

The Dallas Morning News, one of the country’s largest daily newspapers, is installing a new Automated Storage & Retrieval System (AS/RS) from Westfalia Technologies in its new South Dallas post-press and distribution facility. The system will provide efficient conveying and storage for free standing inserts FSIs), with completion set for April 2007. Read more

The show will present new developments across all major disciplines of marcoms for marketing and business professionals. Cities scheduled in the tour are Geneva, Lisbon, Berlin, Madrid, Barcelona, London, Paris and Milan. Geneva hosted the first show earlier this month, with delegates from approximately 60 companies attending the event.

“This is a very professional show as it demonstrates how new HP Indigo Printing technologies will change the way enterprises are operating,” said Nancy Janes, manager, business development, HP, Indigo Digital Press, Europe, Middle East and Africa. “HP Indigo is dedicated to providing innovative solutions to our customers and the levels of personalisation achievable with an HP Indigo press will help businesses develop successful marketing campaigns.”

The second day will follow a comprehensive programme of interactive workshops, aligning with the key themes from the previous day. HP Indigo will run a joint workshop with co-sponsor Gyro International entitled, “Up Close and Personalised – New Innovations in Direct Marketing and Digital Printing”.

Each city will host a two-day event – the first day taking the form of a television news program demonstrating innovative solutions to marketing communications. Included in this news program will be a two-minute infomercial and a five-minute recorded interview with HP showing the benefits of variable data printing to marketing professionals.

The workshop will highlight exciting developments in HP digital print technology, demonstrating how it can improve business effectiveness through high-quality, high-impact printing, adding value to direct marketing campaigns and increasing response rates through effective personalisation.

Gyro International will conclude the workshop with a discussion on how it has benefited from using HP Indigo digital print to deliver positive ROI (Return on Investment) for its clients direct marketing campaigns.

For more information and to register online, visit www.marketing-show.com. The Marketing Show will appear next in Madrid from 17 to 18 January.