Archive for the 'Xerox' Category
XMPie Acquisition By Xerox Completed
Xerox Corporation (NYSE: XRX) has completed the previously announced acquisition of XMPie for $54 million, a move that further strengthens the growing trend of personalized communications and cross-media marketing campaigns involving digital printing, e-mail and customized Web sites.
“Personalization is one of the ‘killer apps’ for digital printing,” said Jacob Aizikowitz, president, XMPie. ”More and more customers recognize that integrating variable data services with digital printing results in a higher return on investment than traditional marketing programs. That’s why the combination of XMPie and Xerox is such a perfect fit – for our businesses and for our customers.
As a standalone software unit within Xerox, XMPie helps graphic designers, marketing companies and print providers develop creative, customized marketing programs that significantly increase standard response rates and open up new ways for marketing professionals to communicate with their customers. Read more
Nearly 220,000 Color Documents Printed for Adobe Design Achievement Awards using a Xerox iGen3 Digital Press
For the first time, all printed materials created to support the annual Adobe Design Achievement Awards were produced digitally - on Xerox iGen3(R) 110 Digital Production Presses.
“After examining our print technology options, we named Xerox the official print communications sponsor of the 2006 Adobe Design Achievement Awards,” said Eugene Lee, vice president of vertical and solution marketing at Adobe. “The image quality and color consistency of the digitally printed pieces are truly impressive, and working with Xerox and its customer Toppan gives us a great opportunity to show tomorrow’s creative professionals today’s cutting-edge capabilities.”
Xerox iGen3 Digital Press Enables Modern International Graphics to Diversify Business
EASTLAKE, Ohio & ROCHESTER, N.Y -Modern International Graphics Inc. is using a Xerox (NYSE: XRX) iGen3(R) 110 Digital Production Press to help grow its digital printing business and become a more strategic partner for its clients.
“We recognized that to only be good at ink on paper could be a death sentence,” said Dave Margiotta, president and owner, Modern International Graphics Inc. “Getting the iGen3 digital color press was part of a business decision to continue to diversify our services and become more of an integral part of our clients’ business, rather than just be an output device.”
With an iGen3 110 digital press and a Xerox Nuvera(TM) 120 Digital Production System, the graphic communications company expects to grow its digital printing from 5 percent to 20 percent of overall print volume within the next two years.