W.A. Wilde Company will be hosting a free Print On Demand “Breakfast with Experts” seminar this Wednesday, November 15th from 8:00 a.m. to Noon at the ACE Conference Center in Lafayette Hill, PA. One of the nation’s largest provider’s of POD services, the company has printed nearly 100 million black and white and color POD impressions in the past year.

Three marketing experts — Margaret Coughlin, Jeff Doyle and Jim Hackett — will discuss how Philadelphia area businesses can create effective strategies for using POD as a means of increasing response, building brand, and boosting loyalty, as well as how POD can dramatically decrease print and inventory costs. Case studies illustrating POD in action with details on the outcome and potential applications will also be discussed as well as common POD design pitfalls and how to avoid them.

The increasing use of Variable Data Printing technology in a POD environment is creating a revolution in the marketing world. Quickly growing in popularity, this technology allows companies to tweak its print communications into a wide variety of versions, helping them to better target customers than perhaps any other marketing vehicle in history.

To register for the Philadelphia seminar please visit www.wilde.com/POD.

About W.A. Wilde

Founded in 1868, W. A. Wilde has evolved from a small publishing company into New England’s largest direct marketing solutions provider. W. A. Wilde provides a comprehensive suite of direct marketing services, including strategic account planning, creative development, integrated media research and acquisition, turnkey direct mail production services, database management, and fulfillment services. In addition, the company holds a cutting-edge position in digital asset management and currently offers its clients a host of web-based marketing tools as well as highly customizable print-on-demand capabilities. Wilde is based in Holliston, MA. For further information, please visit www.wilde.com.